Essay: Drug Pitchmen: Actor, Doctor or Pfizer’s Option
March 3rd, 2008 at 11:33 pm (Advertising and Marketing, Doctors, Drugs (Pharmaceuticals), Jarvik, Robert K, Lipitor (Drug), Medicine and Health, Pfizer Inc|PFE|NYSE)
Surely the best message we can derive from the Dr. Robert Jarvik episode is that it may be time to rethink the advertising of prescription drugs
Zrodlo (oryginalny wpis) na http://www.nytimes.com/2008/03/04/health/views/04essa.html?ex=1362373200&en=383a0f1e8a13f73b&ei=5088&partner=rssnyt&emc=rss,By ABIGAIL ZUGER, M.D.